just for math here, and you don't even fucking need the math because you do it for yourself in your own edification and the improvement of the product for everyone. But even if you do the math and you just think like, here's 200 people who get a good experience, direct connection to company leadership. Are they going to tell like five people, eight people? Now you've talked to a thousand people already in this way in a week. Actually, that scales pretty well. You don't need to do that that many times before you've talked to 10,000 and you do all the math on how that accumulates and it really actually does work. I also think this is going to be more and more important because we're going to get more and more of these AI interactions and many of them are going to be perfectly fine because you just want a piece of information and AI is really going to get that information. But there's also something as excited as I am about AI where I'm like, yeah, I just want to talk to humans. I value the connection itself, not just the information, not just that I've delivered my request inside the big belly of something. I want to look someone in the eye digitally as it is through an email and feel like, yeah, there's someone who actually hurt me.